A good background photo gets someone to stop scrolling for half a second. The headline is what decides whether they actually read on. Most headlines that perform well aren't clever accidents — they follow one of a handful of repeatable patterns. Here are five you can start using today, straight in the Heading field.
Questions work because they invite the reader to answer in their own head — and often out loud, in the comments.
Numbers set a clear expectation: the reader knows exactly what they're getting, and how long it'll take.
Challenging an assumption people already hold creates instant curiosity — they want to know if you're right.
This formula works because it answers the reader's only real question up front: "what's in it for me?"
This works by deliberately withholding the payoff — the reader has to click, read, or keep scrolling to find out what you mean.
One formula won't fit every story — that's fine. Try two or three on the same topic and see which one actually makes you want to click when you read it back. If it doesn't grab you, it won't grab anyone else either.
Ready to try one of these on your own headline?
Open the Image Post Generator →