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Feature guide · 5 min read
How to Pick Hashtags That Actually Fit Your Post — Without Guessing
Hashtags still help people who do not follow you find a post — but the old advice of pasting thirty of them under every caption has aged badly. Platforms now care more about whether a tag is relevant and whether the post reads like it was written for people. The Hashtag Generator is built around that idea: describe the post, pick the platform, and get a short, relevant list sorted by how crowded each tag is likely to be.
Why the tags come in three groups
- Popular — broad tags with a huge audience. A new post sinks quickly in them, so use only one or two.
- Mid-size — a more manageable pool, where a good post has a better chance of being seen. This is usually the best place to spend most of your tags.
- Niche — specific, long-tail tags that reach a smaller but more interested audience.
The groups are the AI's estimate of competition, not live data from any platform, so treat them as a guide to the mix rather than a measurement.
The walkthrough
1
Describe your post
Write a sentence or paste your caption. Specific beats vague: “no-knead sourdough for beginners” gives far better tags than “bread”.
2
Choose the platform and how many
Facebook, Instagram, X, TikTok and LinkedIn all treat hashtags differently. Pick yours, then choose 5, 10, 20 or 30 suggestions.
3
Generate and pick your mix
A sensible blend is a couple of popular tags, a few mid-size ones and one or two niche ones. You do not have to use every suggestion.
4
Copy and paste
Copy everything, or just one group, then add the tags at the end of your caption or in the first comment.
How many should you actually use?
Fewer than you think. Instagram has announced that it is limiting posts and Reels to five hashtags, so pick your best five rather than filling the caption. On Facebook and X, one to three focused tags is the usual advice, and on X they count toward the 280-character limit. TikTok and LinkedIn sit in between at roughly three to five. The tool shows a short reminder for the platform you choose.
What the tool deliberately avoids
The AI is told to skip engagement-bait tags such as follow-for-follow or like-for-like, spammy filler, and another brand's trademark unless your post is about that brand. Those habits can make a post look low quality, and they are the sort of thing the platforms' own guidelines discourage. If the AI is ever unavailable, a basic built-in generator builds a simple list from the keywords in your text and tells you it is doing so.
Hashtags are a small part of reach — the post itself matters far more — but a short, relevant set costs almost nothing and takes seconds to generate.
Need tags for your next post?
